Critical Mass

Posted under best of breed, usa based firms, Canada.

Critical Mass's full-bleed, animated portfolio captures the full-on sizzle of professional portfolio site. Released in early 2008, this site is still making waves in agency circles, and will probably be one of the more emulated portfolio designs before the end of the year... Of course, it helps to have an established list of high-end clients, but it's amazing how far a cool redesign with large scale photos, and some magic Flash pixie dust, can go towards making a firm look hip and desirable (Hint: check out the previous portfolio design). Very slick upgraded site for this USA, UK and Canadian-based interactive firm.

Clients: Dell, Mercedes Benz, Rolex