Jul 02, 2022

global hot spots


Posted under graphic design, multimedia, branding & advertising.


Dry puts it up front: they're addicted to consumerism, and they make ads, as well as short films, that make people want to buy things. Their campaigns are specifically marketed towards teenagers, so their site features clever graphic designs, flashy images, and sexy women in jeans. Their site is actually hard to navigate – we're still not sure what's what – but at least it looks cool, which is probably all that matters to teenagers.

Clients: Sprite, Levis, Puma


Reviewed by on Nov 9, 2004


branding & advertising is...

Brand builders and identity designers who explore, create and produce brands and advertising. Ad agencies, communication and identity specialists are also considered for this international category.



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