The Fuse is lit and set to explode in the UK…or is it? The flash intro cleverly injects the targeted corporate market with playful, colorful, and energetic visuals. But rather than dazzle with an explosive design, a tour of their html site reveals an elementary structure and a sparse portfolio. This lit Fuse promises fireworks but fizzles rather than sizzles, leaving visitors burned and unfulfilled.
Clients: dial4tones.com, Netrades