These guys are young, cool, hip, renegade indy-rock designers. Think Keanu Reeves before "The Matrix." River Phoenix before the Viper Room. Their backgrounds include Electronic Media, Chicago Institute of the Arts, and smoking in high school. They are very, very, MAC. They will forgive PCers, but cannot condone your behavior. We'd like to meet these guys -- but not in a dark alley. Which is what they keep suggesting.