Soon: The Future Culture of Brands

Posted under design by individual or co., icons, logos & branding.

Author: Lewis Blackwell
Released: May 2002
Avg customer rating:
Amazon price: Temp, removed
Used price: $3.93

Soon reveals the inner workings of leading advertisers and creative thinkers from around the globe when asked to create advertising for brands that will answer the needs of society in the future. Each project is meant to provoke, stimulate and inform with narratives, images and objects - often developed around ideas like; a synthetic drug that provides the benefits of eight hours of sleep in sixty minutes. It's a fascinating study, an exciting challenge and compelling read--just what the brave new world needs.

Soon: The Future Culture of Brands