Simpsonize Me

Can't really say too much about how beautiful this site is... Upload a photo. Adjust some options. And Simpsonize yourself! Great tie-in with Burger King's brand message of "have it your way". Developed by German agency Cortona. Brilliant!... More

Simpsonize Me

the truth

the truth is a subversive anti-smoking campaign that raises anti-smoking awareness through staged marketing activities – which are then broadcast globally and spread infectiously. What you may not know about this campaign is that it is indirectly funded by big tobacco firms themselves, who settled huge tobacco suits in the late 90's and were forced to pay the 46 suing U.S. States – who set up the The American Legacy Foundation in 1999, which in turn funds 'truth'. Therefore the campaigns you see are the product of the industry's fangs biting its own tail—the same campaigns that use creative marketing installations to spread calamitous truths about the harms of smoking. It's a very interesting paradox... and very well-funded... which means it's very well designed. So spread it!... More

Also posted under Flash, extra experimental.

the truth

Doritos | Snack Strong

With a bit of nacho-on-tongue-in-cheek showmanship, Doritos beings us into their immersive virtual 3D hollywood production set, which doubles as a slighty apocalyptic-hued fantasy secret lab. Again, the detail in these animations is certainly beyond the scope of reasonable spending, but the results are really impressive. There is more than enough eye-candy to go around—down to the randomness programmed into little ant-like people on the ground... and it's only 2/5 complete as three more sections are due to be released in the near future. As a big childhood fan of original Doritos, I'm personally not sure why they need 15 new flavors, but evidently these guys have more time on their hands than you can shake a spice rack at.... More

Also posted under promotional design.

Doritos | Snack Strong

Rexona | Action City

Although we've all seen 3D immersive sites before, some of the newest breed take it to an uncommonly high level of detail. Take for example the Rexona (also know as Degree deodorant in the U.S.) "Action City" site, which takes its cue from a very popular stunt man TV commercial produced in 2006. It has 3D graphics rivaling next-generation video games, but due to the medium, contains only 1% of the actual full-environmental funtionality—which truthfully, given the medium, is quite an accomplishment. That being said, don't miss the mini-game and the many little hidden clickables. Overall, an A+ for gratuitous graphics.... More

Also posted under promotional design.

Rexona | Action City

Playb3yond

It's not often when the future of a major music and entertainment company like Sony rests on the release of a single product. So when you debut two new technologies in one gaming system and sell it for a $400 loss in hopes of making billions down the road... Yup! Sounds like the perfect reason to blow even more money on an extravagant, animated web advertisement - complete with Captain Kirk voice overs! Sadly, at the end of 15 minutes, the site is ultimately an expensive, 3-D marketing brochure with lots of glitz and no interactive substance (somehow, Shatner specialties). However, it also makes us salivate for the very latest in high-definition gaming and graphics. Sony is drawing deep into its brand loyalty cachet and they are betting it all on this console's success. It shows in this high-end video production, but where's the web2.0 love?... More

Also posted under Flash, promotional design.

Playb3yond