The Palm Jumeirah
Forget websites for a moment. Think bigger. Much bigger! Imagine what it would be like to design an entire island. Even Bigger? What if the entire island were 100% man-made? Well, in the Arab Emirates, extending from the coast of Dubai, such a project is well underway... and it is being billed as the 8th wonder of the world and the "most significant and creative earth form made by man". It is literally, an enourmous palm-shaped lagoon/island jutting into the seaand from an architectural, engineering, and environmental standpoint, this is a design project of mind-boggling proportions. While the site is your standard fare, the branding is done by FutureBrand, and is just one small but vitally important component of the big picture (just imagine what this construction project would feel like without a comprehensive brand). As you explore this site, we think you'll agree that all (even small)... More









