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the apartment 
A novel net-promoted shopping experience - not all online, and not at your home - theapt asks you visit their store, which is really a well furnished apartment in NYC's soho area.
theapt.com is a teaser for a shopping experiment that caters to people looking for a diversion from the usual shopping experience.
Furnishing an apartment in New York and selling items right out of the living room is a new venture, and theapt.com site created the online buzz needed to make the apartment a promotional success.
Posted under commercial design.
the apartment
Reviewed by Filip on Jul 1, 2000
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commercial design is...
Sites that exist simply to promote and market a product - usually for commercial distribution - and demonstrate exemplary UI design for consumers.sponsors
hot firms to watch
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