First Data

Posted under corporate design.

"Going beyond the transaction" is their tag line, and that attitude extends into their design—up to a certain point. Certainly, this is a bold and up-to-date design for a payment transaction firm. We really liked the bold chevron ribbons as a branded contrast against their deep blue backgrounds. Then there's the use of dark squares and shading which give boxed elements the appearance of floating over the background. We were also impressed with the look of the dashboard, which contains bite-size graphs and financial snippets. Plus the drop-down navigation elements are quite nice too. Overall, pretty slick looking.