jetBlue

Posted under corporate design.

A hipper new airline from the chaps at Virgin needs an original presence online to highlight its new approach and separate it from the competition.

This design needed to separate jetBlue from the commodity business and negative outlook on the airline industry. The solution achieved through the branding, site design and additional advertising was enacted by promoting jetBlue's solution-driven attributes: "simplicity, honesty, explicit people focus and very fair fares..." while still communicating the rewards of flying. JetBlue is a new airline from the founders of Virgin and Virgin Airlines.