Electrolux.com

Posted under corporate design, industrial design & autos.

Ah, we can feel the effervescent cleaning power at work on our brains already... With this sky-blue background and gravity-defying water droplets, this single page gateway site for Electrolux – a Swedish appliance company – oozes with a fresh, sensual appeal. Unfortunately, the killer drawback to this page is that every single link takes you to another pop-up Electrolux site... Which wouldn't be so bad if the designs were more similar. It's a great gateway splash page, but ultimately this page is 99% functionally irrelevant. It's a testament to the difficulty (and failure) of unifying a multitude of branded global sites under one design. We can only hope, perhaps, that the design of this one page wonder will eventually be "filtered-down" to all the sub-country sites. In the meantime, enjoy the bubbles, but just don't click on anything!