Apr 25, 2018


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Posted under promotional design.

Fuse98:beyond typography

Based on an invisible underlying grid structure, this single-page wonder for Fuse's 1998 conference in San Francisco effectively delivers all the necessary information at a single click.

Well considered and effectively constructed, this DHTML powered wonder hypes the upcoming conference with understated sublety. It says "we know what this is all about", and draws you in to discover more - all with an absolute barest minimum of graphical elements.

This was the hot design conference of 1998 - in conjuction with Neville Brody and Fontshop International.

Lead Designer: Olivier Chetelat
Designer: Shawn Hazen
Programmer: Joseph Ternes

Designed by: Metadesign

Fuse98:beyond typography screenshot

Keywords

Reviewed by Digitalthread on Mar 1, 1998

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promotional design is...

Sites that promote and market specific products or services in which the design is approached with more of an advertising slant. Marketing details, copy, branding and originality of design are all considered.

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