Aug 16, 2018


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Guinness Store House

Posted under promotional design.

Guinness Store House

"Drinking. The final stage in the Guinness process. But what comes before?" This question is answered at the new Guinness Storehouse visitor attraction in Dublin. And this site attracts the visitors. This is one the top web experience designs we've discovered in our 5 year history. Note high level of detail, the illusions of depth, the creative navigational elements, and especially the branding metaphor of steel bars, which plays upon the renown slogan; "Guinness for Strength".

The Imagination Group

Guinness Store House screenshot

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Keywords

alchohol, beer, branding

Reviewed by Digitalthread on Jul 1, 2001

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promotional design is...

Sites that promote and market specific products or services in which the design is approached with more of an advertising slant. Marketing details, copy, branding and originality of design are all considered.

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