Vitamin Water

Posted under promotional design.

A fun, funky and fabulous color rush greets you in the technicolor product site for Vitamin Water. This nutrient-infused drink has taken the bottled beverage market by storm (recently purchased by Coke for $4.1B) due in no small part to its bright color-coded labeling and effervescent copy-writing. The site takes the branding to the next level by bundling each flavor with its own expressive animated illustration – that harmonizes quite well with the current "Coke side of life" branding which also uses bright, abstract illustrations (and no, we don't believe in coincidence). Be sure to note the undulating, color coded navigation and the celebrity tie-ins that lend even more personality to each flavor. A brilliant example of successful brand marketing.

Designed by: Big Spaceship