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The visual refinement we've come to expect from [Deepend, the designer of the original version]
shines on, even though the company itself has gone through
some drastic changes (note: this site was built way
before 2002). Guided by an oh-so-simple but luxuriously
squishy color palette, illustrated essential laces come
to life in the world of araks women's undergarments.
With a hint of early-70's tennis chic, the site serves
up its wares on a platter of knockout femininity.
New Design (at this update, July 2004) by: Headspace3.
The broad cinematic format of this fashion site promotes
the easy style of Italian fashion designer Christian
Arni who notes that, "Caractère is for the woman
who loves current trends in all their forms, and knows
how to avail herself of them spontaneously." The site
offers viewers a visually provocative look at the collection,
advertising and fashion history, encapsulated within
a thoughtful interface.
Designed by: Niko
Programmed by: Ubi
The La Perla Fashion Group presents us with an atelier-like
experience that is part runway, part sketchbook. Multiple
clothing lines for men and women with great ambient audio
and striking theatrical photography render moodily hip and
alluring. Interface highlights are the map locator in the
'where' section, and the 'Press Review' section.
Ah, shopping music! Why did I buy that shirt...? I can't
remember, but it sounded good. Netherlands based VIP
Men's Fashion has at least one interesting feature:
The tailor-made section of this retail fashion showcase
lets you explore a wide palette of available textile
colors. Aside from being what seems to be a tight replica
of their retail store, the site serves little other
purpose than electronic reverie. Honestly, we'd like
to see the whole lot of current fashion sites transformed
into salient in-store brand experiences - all you need
is a projector and a CPU, right? It just seems tragic
that these slickly produced, dynamic selling tools aren't
being manipulated at the visceral source of desire -
on the showroom floor!